Ardyss International is owned by Diaz-de Leon family, a Mexican descent. They have started selling their products in 1989 in Mexico and it became a multi-level marketing company in May 2007, and the company has grown since then. Analyzing the success of the company, questions are asked why is it so successful after becoming an MLM Company. By doing some research I found out Ardyss really has the potential to become big because of its great products. Ever since it started, it already had the potential of getting big but the market then was just limited and when the company entered MLM, its growth skyrocketed.
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The only major area that needs improvement is lead generation; finding people to introduce Ardyss International to. Ardyss International teaches old traditional ways of doing network marketing i.e. begging friends and family, passing out flyers and business cards, pestering people in malls,......etc. This way of multi-level marketing has become old and outdated. No one wants to be "pitched and sold" to anymore.
Begging friends and family is saturated; therefore Ardyss International must find a new way to effectively do network marketing.
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One of the company’s product is Body Magic. It is a garment designed by an orthopedic surgeon to reshape the body. It has a lot of benefits especially for women whose figure has been altered by accumulated fats because of giving birth or by not eating a balanced diet. It is a cutting edge technology, an improved corset that is being used in earlier time to improve and reshape the women’s waist and figure.
The ‘Body Magic’ is so effective in reshaping the body and as the Ardyss international marketing tag line ‘less three sizes’. It helps the users to reduce by three sizes and looks great in the garment. No need to take on a diet that makes the body weak to be able to wear your dream dress. The ‘Body Magic’ brings the unimaginable reshaping technology that is still unparalleled until now. More so, this product not only gives women a gorgeous body instantly, it also helps or serves as catalyst in burning fats and one loses weight while wearing the ‘Body Magic’. The Lipo transportation is the process that helps the women reshape and gain the curvaceous body they are dreaming of. Lipo transportation is the transportation of fats or fatty tissues to the places where it should be, in the case of women, the areas are buttocks and breasts.
With this type of product, no wonder Ardyss growth skyrocketed when the demography of the business was still growing. Now with more that 40 distribution centers in different countries like US, Mexico, Canada, Dominican Republic, Venezuela and Puerto Rico, customers and buyers will not need to worry about products undelivered.
Ardyss is giving the opportunity of a life-time. The way they recruit agents is also well-planned. Their new recruit will just sign up on their site, as a sponsor, and the sponsor needs to recruit 5 people to whom he or she will sponsor the products. Those 5 recruits will then need to bring in 5 people and the network building continues.
With the technology that the ‘Body Magic’ has, Ardyss is as stable as ever. Not to mention the well planned way of recruitment and marketing strategy. Ardyss no wonder is one of the top MLM companies in the world. There are lots of opportunities to agents and buyers alike, with the advanced technology on their products and good marketing, selling will just be easy.
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